From http://articles.directorym.com/Radio_Advertising-a148.html#50058
Benefits
Corporations, small business owners, and charitable organizations all benefit from the use of radio advertising. Radio advertising can alert various communities about a business's products or services or it can alert people to the existence of one's organization. Further, radio advertising is a good way to teach people about what one's business or organization has to offer the community.
Corporations: Lots of radio stations play corporate radio ads every hour. Just think about the millions of people reached with catchy jingles and company logos. Radio advertisements are created in such a way that they not only attract listeners, but they make a corporation's products and services memorable to potential consumers.
The Small Business Owner: The small business owner can reap the same benefits from radio advertising as corporations do. To build a larger client base, to reach previously unreachable clients, radio advertising offers the small business owner a chance to be recognized. Thus, radio advertising allows small business owners a chance to get an edge on all of the competition they face in their particular market.
Organizations: Organizations looking to get their presence recognized should certainly take advantage of radio advertising opportunities. Charitable organizations often use radio advertising spots to send public messages, to raise awareness and to solicit donations. Further, private organizations looking to announce special events or fund raisers, also frequent the radio airwaves to gain the attention of every listener.
This extract shows me that essentially Radio Advertising is used to gain reputation for small businesses and organizations.
Corporations: Lots of radio stations play corporate radio ads every hour. Just think about the millions of people reached with catchy jingles and company logos. Radio advertisements are created in such a way that they not only attract listeners, but they make a corporation's products and services memorable to potential consumers.
The Small Business Owner: The small business owner can reap the same benefits from radio advertising as corporations do. To build a larger client base, to reach previously unreachable clients, radio advertising offers the small business owner a chance to be recognized. Thus, radio advertising allows small business owners a chance to get an edge on all of the competition they face in their particular market.
Organizations: Organizations looking to get their presence recognized should certainly take advantage of radio advertising opportunities. Charitable organizations often use radio advertising spots to send public messages, to raise awareness and to solicit donations. Further, private organizations looking to announce special events or fund raisers, also frequent the radio airwaves to gain the attention of every listener.
This extract shows me that essentially Radio Advertising is used to gain reputation for small businesses and organizations.
From http://www.myadbase.com/cgi-bin/guide.cgi?page=media_advertising
"The advertising world has moved on significantly over the last 15 years and Online advertising is now moving ahead of the more traditional forms of promotion vehicles like magazine advertising andnewspaper advertising...."
"Depending on your budget and objectives, you may also want to consider advertising formats like Radio Advertising or TV advertising to shout about your brand. These can be targeted to a consumer or business audience and each provider will be happy to discuss ways in which you can get the best value for money..."
With this extract i can learn the meaning of advertising and what the point of advertising is in general, using many different mediums.
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